Vietnam shoemaker for Nike, Adidas cuts almost 6,000 jobs
HANOI: One of Vietnam's largest shoe manufacturers for brands such as Nike and Adidas will… Read More
1 year ago
Nike
Metaverse: Nike buys virtual sneaker firm
Why buy the latest pair of sneakers, when you can buy the latest pair of… Read More
3 years ago
Nike wins bid to halt sales of Lil Nas X ‘Satan Shoes’
The sneakers are customized versions of the Nike Air Max 97 sneakers that purport to… Read More
4 years ago
Nike sues company that made ‘Satan Shoes’ with Lil Nas X
The shoes are purported to contain a drop of human blood and are produced by… Read More
4 years ago
Adidas pushes online sales and sustainability in five-year plan
Like rivals Puma and Nike, Adidas will put a bigger focus on the women’s market,… Read More
4 years ago
Celebrity lawyer found guilty in Nike extortion case
He has been jailed in Manhattan since Jan. 17 after California prosecutors said he violated… Read More
5 years ago
Brand in damage control mode after basketball star’s shoe shreds
Nike was in damage control mode after basketball star Zion Williamson suffered a knee injury… Read More
6 years ago
Next-generation self-lacing basketball shoes unveiled
In the 1980s, the "Back to the Future" film franchise suggested we would all eventually… Read More
6 years ago
Here’s why people are burning and banning Nike products
NEW YORK: While nike stands as a popular brand worldwide Americans in general have taken… Read More
6 years ago
Adidas takes 12-10 lead over Nike in World Cup shirt deals
BERLIN: Adidas can declare itself the winner over arch-rival Nike in the upcoming soccer World… Read More
6 years ago
Nike unveils Pro Hijab for Muslim athletes
Nike has announced that it would release a Pro Hijab for female Muslim athletes in… Read More
8 years ago
Nike to continue with Sharapova, lifts suspension
LOS ANGELES, UNITED STATES: The US sports goods firm Nike has announced to resume its… Read More
8 years ago
Porsche suspend ties with Maria Sharapova
BERLIN: German luxury car manufacturers Porsche has announced to distance themselves from Maria Sharapova after… Read More
9 years ago
Nike says cooperating with FIFA scandal probe
NEW YORK: US sportswear giant Nike said Wednesday it was cooperating with the investigation into… Read More
9 years ago
Nike backs Obama on trade with pledge to create 10,000 U.S. jobs
PORTLAND, OREGON: Sports shoe maker Nike Inc put its weight behind President Barack Obama's push… Read More
9 years ago
Few great street marketing campaigns
Brands need attention and to acquire it they use different strategies. Street marketing is a… Read More
10 years ago
Adidas shares jump on report of bid for Reebok unit
BERLIN: Shares in German sportswear firm Adidas jumped on Monday after the Wall Street Journal… Read More
10 years ago
Nike ahead of Adidas in Europe football deals
BERLIN: U.S. sportswear group Nike will supply shirts to more teams in the top five… Read More
10 years ago