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Vietnam shoemaker for Nike, Adidas cuts almost 6,000 jobs

HANOI: One of Vietnam's largest shoe manufacturers for brands such as Nike and Adidas will cut thousands of workers at the end of next...

Pou Chen: Nike, Adidas shoemaker to invest in India

A subsidiary of the world's largest maker of branded sports footwear Pou Chen will invest 23.02 billion rupees ($280.86 million) to set up a...

Puma’s Gulden to head rival Adidas

Bjorn Gulden, who has led Puma since 2013, will move to the sportswear maker's bigger rival, Adidas, as chief executive from Jan. 1, Adidas...

Kanye West loses billionaire status as Adidas terminates partnership

Adidas has terminated its partnership with rapper turned fashion designer Kanye West following his antisemitic remarks. After the German sportswear brand put their collaboration, which...

Cryptocurrencies brace for winter, virtual Adidas and a bitcoin city

Cryptocurrencies survived one of the largest market shocks since the earliest days of the pandemic last week, with El Salvador a notable dip buyer,...

Adidas ends Reebok era

Adidas is selling Reebok to Authentic Brands Group(ABG) for up to 2.1 billion euros ($2.5 billion) as the German sporting goods company concentrates on...

Adidas pushes online sales and sustainability in five-year plan

Like rivals Puma and Nike, Adidas will put a bigger focus on the women’s market, announcing a partnership with Peloton, which has seen a surge of subscribers during the pandemic

Adidas plans to sell struggling Reebok brand

Adidas said on Tuesday it had decided to begin a formal process aimed at divesting Reebok as part of a five-year strategy it plans to present on March 10

Beyonce and Adidas to launch gender-neutral collection

The partnership comes as Adidas seeks to attract more female customers.

Adidas shifts smart factories to Asia

Sportswear maker Adidas announced Monday it was closing two niche but flagship factories in Germany and the United States that use robots and 4D printing to make sneakers

Was Mugabe’s body wrapped in an Adidas body bag?

An image showing what appears to be an Adidas-branded body bag, supposedly containing the remains of the late Zimbabwean president Robert Mugabe, has been shared hundreds of times

Brand in damage control mode after basketball star’s shoe shreds

Nike was in damage control mode after basketball star Zion Williamson suffered a knee injury when his shoe shredded during a marquee game attended among others by Barack Obama and Spike Lee.

Tennis Champion Naomi Osaka bags $8.5M Adidas deal

TOKYO: After beating Tennis Champion Serena Williams in the US open Women's final, things are looking up for Naomi Osaka of Japan. Recently the tennis...

Adidas takes 12-10 lead over Nike in World Cup shirt deals

BERLIN: Adidas can declare itself the winner over arch-rival Nike in the upcoming soccer World Cup even before the first match kicks off as...

Beware of this new WhatsApp scam!

A new scam is targeting WhatsApp users worldwide in a disguise of Adidas offer claiming to give away free pair of trainers. The new message...

Adidas partners with Siemens to tailor sporting goods

NEW YORK: German sporting goods company Adidas and engineering giant Siemens are teaming up to improve the production of custom-made sportswear such as trainers...

Adidas looks to 3-D printers for new generation sneakers

NEW YORK: German sportswear giant Adidas said Friday it will start selling shoes with 3-D printed soles, taking a new step in expanding its...

Adidas profits leap higher but Reebok overhaul to cost 150 jobs

Adidas bought the US fitnesswear specialists Reebok in 2005 in a bid to narrow the gap with its main rival Nike

Adidas to launch robot-made shoes in Germany from 2017

BERLIN: Adidas, the German maker of sportswear and equipment, announced Tuesday that it will start marketing its first series of sport shoes manufactured by robots in Germany from 2017.

Manchester United’s Schneiderlin engaged to sports shop girl

LONDON: Manchester United footballer Morgan Schneiderlin is reportedly engaged to a girl who previously worked in a popular sports brand shop.
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