Anushka Sharma interacts with fans on WhatsApp for film promotion

Filmmakers derive innovative ways to promote a film and this time makers of ‘Phillauri’ adopted a complete novel strategy to draw fan focus and so far it looks a nailed-on move.

The movie features Anushka Sharma in the lead role and she also happens to be the producer of the flick.

Under this innovative marketing strategy, Anushka Sharma will interact with fans on a video call but remain invisible. Produced by Fox Star Studios and Clean Slate Films and directed by Anshai Lal, Phillauri releases on March 24.

Anushka will herself call fans every week to talk to them about the movie. The actress will use a dedicated WhatsApp number (9867473178) to interact with the fans.

A source, according to Hindustan Times, explains, “Anushka is playing the role of a friendly spirit in the movie. To take this thought forward, she has got a personal phone number registered in the name of Shashi – the character from the film that she is playing.

 

Anushka goes live on Facebook

 

She will interact with fans through WhatsApp’s video calling feature. All they have to do is add the number on WhatsApp. The number will be constantly used by her throughout the campaign of Phillauri to engage with her fans, who will get exclusive access to the film’s promotional content too.”

Shikha Kapur, CMO of Fox Star Studios spoke to a leading web portal, “A celebrity going invisible during a film’s promotion is a first and we would like to continue creating ground-breaking ideas that transcend conventional norms of engagement.”

Shikha Kapur further added, “The unique storyline of ‘Phillauri’ where the lead actor plays a friendly spirit who cannot be seen by people, gives us the opportunity to create a campaign that is imaginative and differentiated with ‘invisibility’ taking centre stage as the unique proposition. We have created ideas that are experiential in nature and invoke participation from the target audience. What’s up with Shashi is one such idea on Whatsapp where we tap into the reach of the chatting platform in the country (160 million monthly users) and encourage engagement with Shashi in a never been done before manner.”

‘Phillauri’ is directed by Anshai Lal and produced by Anushka Sharma and Karnesh Sharma. The movie will be releasing on March 24, 2017.